Category Business Leadership & Strategy

Are Social Contracts The Answer To Globally Successful Businesses?

Introduction Social contract theory has its origins in prominent Enlightenment thinkers like Hobbes, Locke and Rousseau, who proposed that moral and political obligations of individuals arise from agreements made between members of society. This centuries-old concept still carries relevance today.…

The Parekh Paradox: How Building a Banking Giant with 0.4% Ownership Redefines Entrepreneurship

Deepak Parekh’s journey with HDFC challenges conventional wisdom, proving that true entrepreneurship transcends equity stakes and personal gain. This article delves into the unconventional entrepreneurial approach of Deepak Parekh, who built HDFC into India’s largest private sector bank while owning…

Balanced scale showing ethical marketing practices and sales growth, with satisfied customers in the background.

The Diderot Effect: Ethical Marketing in the Age of Consumerism

Harnessing the power of the Diderot Effect while prioritizing customer well-being and ethical business practices. This article explores the Diderot Effect, a psychological phenomenon where a single purchase triggers a cascade of additional acquisitions. We delve into how businesses can…

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