Pizza Hut faced skepticism in the Middle East over claims of using frozen crust. Instead of ignoring or denying the rumors, they launched a clever stunt: they created frozen Pizza Hut pizzas, placed them in stores, and sent them to influencers. Inside, consumers found a note stating, “Pizza Hut doesn’t do frozen pizza,” along with a QR code for a free fresh pizza.
This playful engagement invited conversation, built trust, and shifted the narrative from rumors to a memorable brand experience. The lesson? Don’t squash the conversation; invite them into yours.
